Friday, 25 May 2018

SEO Trends to Look for in 2018

Needless to state as to how important the Search Engine Optimization has become! Regardless of the fact whether it is a business website or a personal website, the website design and development process must be top notch. With every day growing market and changes there are changes in the SEO elements too.

SEO Trends 2018

It's been quarter of 2018, and the market is already trending with its new trends. It will be great to understand how useful these trends are and what to expect from it.

Importance of SERP Features

Search engine results page plays a significant role in the ranking of the pages on the Search engines.  The SERP features help in revealing more information or context beyond the standard results of the display. They show the cleaner, accurate, relevant and helpful for users to get their piece of content. Thus, the recent SERP features have -

  • Adwords
  • Featured Snippets
  • Reviews and Tweets
  • Image Pack, Video
  • Shopping Results
  • News Block

The dawn of mobile -First Indexing
It remains no surprise that more than 50% of the users use their mobile for searches instead of desktops. The search engine optimization services will, therefore, pay heed to websites based on the mobile version of the content. The content displayed on the site, whether through mobile or desktop, must remain the same. Using structured data, ensuring proper “href lang” tags exist, checking mobile usability with search console, etc. will help in getting a friendly and responsive website design.

The existence of featured snippets
By adding highlighted snippets, it adds more weight age to the site. Search Engine Optimization Company will agree that presently, 10% of the traffic that features snippets ranks the top in the listing page.

The loom of voice search
There are more than 50% of users who use voice search on a daily basis to avoid wasting time on typing. It is changing the online shopping experience too. It demands the business websites on infusing a conversation speech or question format content on the blog page or social media page or a Frequently Asked question page for better user experience. Many search engine optimization Company in India use Rank tracker to help in researching questions that a user is likely to ask.

Engaging users with useful content
2018 will look forward to link-worthy and user-driven content that makes sense for the audience and gives them relevant answers to their questions. 1500 words or more are expected to perform better as they draw more attention of the users and seek high ranks in at the search engines. Such pages receive more top backlinks and social shares too.

Hyperlocal to take off soon
The idea to target customers based on physical proximity is going to be the trend of 2018. This may require expertise from an SEO Company to target hyperlocal words more and optimize for local relevant appearances.

Interactive Smart Speaker
These are the speakers that are activated by voice and provide the result as per the spoken search. Users get to interact with the activated sound. It is going to benefit the sales of the site and thereby increase in generation of the revenue. CreativeClick, SEO Company in Indore, India provides brand positioning and engagement by using creative designs and using the integrated approach.

Final Thoughts

Gone are the days when SEO design of the website was thought as a onetime investment. These days the demand is for quality Search Engine Optimization Services and the SEO companies who can deliver the right output. From a business point of view, getting the right SEO professionals is imperative. Many SEO companies provide innovation, integrity, efficiency in the website design and make changes accordingly. CreativeClick is occupied with latest technologies to help you. With the cut-throat competition, it is evident to fulfill the trends of 2018 or call yourself an old school student!

Friday, 11 May 2018

7 Elements of Graphics Design to consider in 2018

Trends are not anything new that people have discovered, chances are everything has already been done before, but they re-emerge every 20 to 30 years later into a modern contemporary style.

It’s an exciting time for graphic designs. The visual arts are being revitalized. Graphics Designing is about to get a lot more interesting as graphic design services companies continue to focus more on originality and the individuality of brands and their audiences. With so many old and new styles on the table, it will be a time of taking risks and breaking patterns in 2018, the year you release your creativity!

Some elements of graphic designing that we think you should consider for 2018 are:

1. Duotones
Duotones are usually created through a halftone printing process where one halftone is printed on top of another of a contrasting color, creating a two-toned image. This fundamental technique has found its way into digital media. Software these days has made it easy to develop duotones, and other variations like monotones, tritones, and quadtones. Designers are taking advantage of this technique as imagery created within a limited color palette that is delightfully complimentary to semi-flat design.

With bold colors and beautiful application, duotones are sure to be one of the hottest trends of 2018.

2. Moody Tones
The 80/90’s are back. Along with that era comes a renewed interest in colors that weren't perceived as bright as the colors captured by devices back then were somewhat worn out and not as saturated. This phenomenon has inspired many designers' preference for moody color palettes to be used with all kinds of materials: screen, paper, fabric, among many others.

In color theory, the term value is used to express relative brightness or darkness. Moodier tones have a lower cost, making them appear darker. Similarly, there's another trait called Chroma that measures the quality of a color's intensity or purity. Since moody colors are distant from their pure, saturated bases, they are said to have a low Chroma.

3. Custom Graphic Art and Illustration
Whether they are whimsical, practical, or purely artistic, the demand for custom graphic art and illustrations will continue to grow in 2018. Custom imagery has always played a significant role in print media. When it comes to digital media, however, custom graphic art and illustration has taken a backseat to cheaper stock imagery alternatives for much of the last decade.

The accessibility of drawing, painting, calligraphy, artistic typography, photography and illustration underutilized on the modern web. This includes recent renditions of classic graphic design techniques like duotones and double-exposures for example, both of which are becoming trends of their own.
Custom artwork and illustration is used to create a visual language which can enhance and add personality to a brand. In 2018, graphic designers can feel free to get creative as more artwork in a broader range of styles will be seen.

4. Glitch
This is the most prevalent trend that is showing up these days. Glitch is imagery that looks like its being transformed or broken up by some digital interference. This design trend can elicit a fascination with distress, deconstruction and the beauty of imperfection.

5. Integration
Integration is when you integrate fonts or letter forms or numbers very closely with photography. It is like the text, and the photograph is living in the same physical space. There is always a visually exciting way they are interwoven with each other. Integration is one of the most popular trends that can be used vastly in visual and creative ways.

6. Animated Fonts
In digital design, there is going to be inventions that will see the color font trend go one step further with animated versions of color fonts. These will bring an extra dimension of interaction and fun to branding, social media content and apps in 2018.

7. Unique Layouts and Splitting Content
2018 is all about having designs that stand out, and the design layout is no different. Symmetry on the canvas has always been a standard in the trade, but companies have started to experiment away from this. Designers are beginning to create asymmetric designs that creatively use neutral space.

Asymmetric designs have become more pleasing and generic to the eye, and asymmetric designs do a great job of capturing attention because it’s so different from what we usually see. Another rugged layout design that we have seen and will continue to see in 2018 is splitting content. It is a design that is divided into sections where information is dispersed across each part. A typical split content layout is having half the page as an image, while the other half of the page is text.

The trends mentioned above for 2018 are not as easy as it sounds. The catch is to start with the basics and begin to implement authentic visuals first. The experimentation of shapes, font combinations and a combination of elements mentioned above into a single graphic is going to be called as a celebratory design of 2018. We at CreativeClick, a graphic design company in India, always make our designs stand out!