Friday, 11 May 2018

7 Elements of Graphics Design to consider in 2018

Trends are not anything new that people have discovered, chances are everything has already been done before, but they re-emerge every 20 to 30 years later into a modern contemporary style.

It’s an exciting time for graphic designs. The visual arts are being revitalized. Graphics Designing is about to get a lot more interesting as graphic design services companies continue to focus more on originality and the individuality of brands and their audiences. With so many old and new styles on the table, it will be a time of taking risks and breaking patterns in 2018, the year you release your creativity!


Some elements of graphic designing that we think you should consider for 2018 are:

1. Duotones
Duotones are usually created through a halftone printing process where one halftone is printed on top of another of a contrasting color, creating a two-toned image. This fundamental technique has found its way into digital media. Software these days has made it easy to develop duotones, and other variations like monotones, tritones, and quadtones. Designers are taking advantage of this technique as imagery created within a limited color palette that is delightfully complimentary to semi-flat design.

With bold colors and beautiful application, duotones are sure to be one of the hottest trends of 2018.

2. Moody Tones
The 80/90’s are back. Along with that era comes a renewed interest in colors that weren't perceived as bright as the colors captured by devices back then were somewhat worn out and not as saturated. This phenomenon has inspired many designers' preference for moody color palettes to be used with all kinds of materials: screen, paper, fabric, among many others.

In color theory, the term value is used to express relative brightness or darkness. Moodier tones have a lower cost, making them appear darker. Similarly, there's another trait called Chroma that measures the quality of a color's intensity or purity. Since moody colors are distant from their pure, saturated bases, they are said to have a low Chroma.

3. Custom Graphic Art and Illustration
Whether they are whimsical, practical, or purely artistic, the demand for custom graphic art and illustrations will continue to grow in 2018. Custom imagery has always played a significant role in print media. When it comes to digital media, however, custom graphic art and illustration has taken a backseat to cheaper stock imagery alternatives for much of the last decade.

The accessibility of drawing, painting, calligraphy, artistic typography, photography and illustration underutilized on the modern web. This includes recent renditions of classic graphic design techniques like duotones and double-exposures for example, both of which are becoming trends of their own.
Custom artwork and illustration is used to create a visual language which can enhance and add personality to a brand. In 2018, graphic designers can feel free to get creative as more artwork in a broader range of styles will be seen.

4. Glitch
This is the most prevalent trend that is showing up these days. Glitch is imagery that looks like its being transformed or broken up by some digital interference. This design trend can elicit a fascination with distress, deconstruction and the beauty of imperfection.

5. Integration
Integration is when you integrate fonts or letter forms or numbers very closely with photography. It is like the text, and the photograph is living in the same physical space. There is always a visually exciting way they are interwoven with each other. Integration is one of the most popular trends that can be used vastly in visual and creative ways.

6. Animated Fonts
In digital design, there is going to be inventions that will see the color font trend go one step further with animated versions of color fonts. These will bring an extra dimension of interaction and fun to branding, social media content and apps in 2018.

7. Unique Layouts and Splitting Content
2018 is all about having designs that stand out, and the design layout is no different. Symmetry on the canvas has always been a standard in the trade, but companies have started to experiment away from this. Designers are beginning to create asymmetric designs that creatively use neutral space.

Asymmetric designs have become more pleasing and generic to the eye, and asymmetric designs do a great job of capturing attention because it’s so different from what we usually see. Another rugged layout design that we have seen and will continue to see in 2018 is splitting content. It is a design that is divided into sections where information is dispersed across each part. A typical split content layout is having half the page as an image, while the other half of the page is text.

The trends mentioned above for 2018 are not as easy as it sounds. The catch is to start with the basics and begin to implement authentic visuals first. The experimentation of shapes, font combinations and a combination of elements mentioned above into a single graphic is going to be called as a celebratory design of 2018. We at CreativeClick, a graphic design company in India, always make our designs stand out!

Thursday, 3 May 2018

Importance of Graphics Designing in Outbound Marketing

Graphic Designing is the art of communication, and problem-solving through imagery. For businesses, this is an effective way to engage with customers. Graphic design is a key component in the marketing world to build brand awareness and influence the customer’s decision-making process. It is much more than creating one-of-a-kind marketing material.

A strong design can drive sales, make a statement and create awareness. That’s why it is important to create advertisements, website graphics and calls to action that are not only aesthetically appealing but also clear and concise. The process of a designing involves a graphic designer and a client where the end result is the viewer or consumer. A designer uses different topography skills, images, words, visual arts and page layout techniques to produce the final creative outcome. When using graphics for outbound marketing, businesses must communicate their message effectively because the target audience expects to understand any promotional message within a few seconds. The last thing companies want is to mislead or confuse their leads with confusing graphics.

Outbound Marketing is a traditional method of marketing that attempts to initiate a conversation about a product or service by rapidly spreading the word of its existence using the classic ways of placing an advertisement on the television or the newspaper. It is a costly and the ROI is much lower than inbound marketing.

In today’s marketing climate, many professionals and businesses are pushing new social and digital plans. While these strategies are crucial for the development of new lead generation and engagement tactics, it’s important to not forget the power of the traditional methods.

Graphics Designing in Outbound Marketing
To get the most out of an outbound marketing strategy, a professional must make sure to draft strategic scripts. It’s important that outbound marketing graphic designs reflect the company’s brand image with the right use of colours, graphics, material etc. Designing graphics is such an integral part of these campaigns and is held responsible to make the message personal enough that the receiver feels as if the email, brochure or the catalog targets them and their lifestyle.

In the age of digital marketing, it’s easy to forget the importance and value of a quality printed brochure or catalog. A professionally designed brochure is a vital sales tool and serves several purposes when it comes to sales meetings and communicating the services of an organization to its target market. A quality printed presentation piece can speak volumes about company’s credibility, reputation, capabilities, products and brand message. Just like magazines, brochures have a long shelf-life and serve the purpose of moving the prospect further down in the sales funnel.

When it comes to devising a marketing strategy for outbound marketing, the process includes reaching out to potential customers, whether they want it or not, and promoting the product or service to them. Some common outbound marketing techniques include cold calling, mail adverts, and digital adverts on websites, direct mail, product brochures, and catalogs. Some reasons why outbound marketing and graphic designing services must go hand-in-hand are-

Graphics make campaigns more liked
When it comes to devising an effective outbound marketing campaign, it’s important not to have a campaign that’s too aggressive. The reason is that many people dislike having a company or business’s promotional efforts forced upon them – which is why, if an outbound marketing campaign is slightly attractive in terms of its graphics or the effectiveness of the delivery of its content, it may have the intended effect and may end up moving people’s opinion and choices.

Graphical representation attracts the target
People are becoming savvier; they want to find things for themselves and not be distracted by ads. In fact, very less percentage of internet clicks are generated through outbound marketing, as compared to inbound marketing. People prefer to discover things that are visually attractive than being forced to watch something that does not appeal their eyes.

Appealing visuals
One of the disadvantages of outbound marketing is that people these days tend to pay less attention to promotional content and adverts in general until and unless they have the right graphics that impact their attention immediately. Only the best graphic designing can ensure people are not avoiding adverts more and more, not unsubscribing to email lists, or avoiding websites that have too many adverts.

Graphics make marketing campaign cost-effective
To run an effective outbound marketing campaign, companies have to invest in the graphics for their promotional material before distributing it. Once the designing is right there’s no doubt that the target audience will respond to the ad in the way they want them to.

Graphics induce a positive response
Outbound marketing mostly consists of a one-way communication system where the promotional material reaches potential customers with no real opportunities to engage with the target audience. When conducting an outbound marketing campaign, ensuring right graphics can induce the right emotions and response to the promotional material. Companies must then organize focus groups and carry out surveys to find out the response.

The points listed above are reasons why Graphic Designing plays an extremely integral role in being associated with outbound marketing to make their marketing techniques more effective. For businesses, this is the most effective as well as an ideal way to engage with customers. Graphic Designing is one of the key components in the marketing world to build brand awareness and influence the customer’s decision-making process.

A good design is the mainstay support of any business. Companies these days utilize graphic designs in the best way possible promoting their company objective and establishing brand recognition. We at CreativeClick, a graphic designing company in Indore, believe that Graphic designers combine art and technology to communicate ideas through images and layouts.