Saturday, 28 July 2018

Will Traditional Marketing is going to completely diminish in the upcoming years?

We are all aware that, "traditional marketing and advertising are now extremely old and digital marketing is the new thing in this growing digital world".

Both traditional, as well as digital marketing, plays a vital role in a marketing strategy. The size of the company doesn’t influence any decision when it comes to market something because marketers have to think out of the box and be different from others to make it a success.

We all are well aware of the future of technology and the virtual world, which why it is believed that digital marketing will take a little step over the traditional methods eventually.

TRADITIONAL MARKETING

Traditional marketing has been around for a very long time now like TV, Magazines, Newspaper Ads, Radio, and Direct Mail. We have been familiar with traditional marketing methods as they're easy to understand and have been used for decades. Many companies continue to include traditional marketing as part of their budgets. The reason behind which is that a single ad can reach thousands if not millions of viewers in a short period of time. This can work if a company's target market is wide and they also use deep marketing budgets. While traditional marketing has value, it is slightly slower paced and limits a company's ability to efficiently grow as quickly as it could be using more digital marketing.

DIGITAL MARKETING

Digital marketing companies can hyper-target customers in a most relevant manner according to their products and services. For example, an IT consulting company can hyper-target their marketing only to senior executives of healthcare companies in the area with 100-500 employees, annual revenue of over $50 million, and that have been looking online for relevant IT consulting services.

In comparison to traditional marketing, digital marketing often produces a higher return on their marketing investment. Digital marketing can reach and convert new customers efficiently and much quickly than traditional methods. For example, a digital marketing campaign can target prospective consumers on social media platforms like Facebook, LinkedIn, Pinterest, and Twitter by paying only for an ad when the prospect clicks through to the website to learn more. Through email marketing and blogging, companies are able to retarget and engage with their consumers on a regular basis. It also helps customers looking for your products and services online to you rather than the other way around.

THE OPTION TO CHOOSE


While both digital, as well as traditional marketing, is awesome, there are a few things to consider with digital marketing. Most of us today have a Facebook account and use the internet throughout the day but still cannot be called digital experts. Digital marketing done right takes training, experience, and keeping up with trends as its rules of the game keep changing frequently.

It requires marketers to be aware of their target customer. If they are hoping to reach older generations, Twitter may not be their best bet. You might consider Facebook or LinkedIn better marketing methods for this audience.

TRADITIONAL MARKETING VS DIGITAL MARKETING


Traditional Vs Digital Marketing


Traditional marketing typically follows a more manual process with more time and more money. Digital marketing, on the other hand, is highly automated and efficient process that uses technology. Technology and software take data and pull it into a user-friendly database. By doing so, digital marketing provides real-time tracking of what works and what does not work so that marketers can optimize your efforts.

For marketers who are trying out a new ad idea, the digital route allows to immediately gauge its success. If it underperforms, they can change it without wasting money. Traditional marketing needs a longer period of time to test. Marketers have to wait to test their strategy, and it may end up spending money on unsuccessful materials.

The top 5 marketing channels for ROI in a recent study have all been digital marketing channels like-
Email marketing
Search Engine Optimization (SEO)
Content Marketing (related to SEO)
Paid Search (PPC)

Therefore, is a company's marketing strategy does not include these channels, they must start considering them.

Traditional marketing methods like television and magazine ads can be costly, especially for small businesses. It's wise for companies to build a marketing plan by selecting the most efficient channels for their business first and then laying on additional channels as the size and scope of their business increases. In many ways, the lower costs of digital marketing create a more level playing field, allowing smaller businesses to compete with larger ones.

As mentioned earlier, digital marketing has an advantage over traditional advertising in terms of targeting the right customer segment. Digital marketing allows for campaigns to be hyper-targeted according to the gender, age, interests, location, and even past purchasing behaviour of the target customer. This allows companies to get their message in front of the right consumers. Digital Marketing has the benefit of graphics and graphic designing can make a huge difference when it comes to targeting the right customers. A good design is the mainstay support of being digital. Companies these days utilize graphic design services in the best way possible promoting their company objective and establishing brand recognition.

Consider platforms like Google and Facebook AdWords. They can show ads for a company's products and services that align almost perfectly with what those customers are searching for. In case a company is selling shoes, Google and Facebook ads can target people looking for shoes just like the ones they offer.

DIGITAL MARKETING TAKES OVER WHEN IT COMES TO INTERACTION AND ENGAGEMENT


Digital marketing offers a great opportunity for interaction with customers. Typically when it comes to traditional marketing, marketers have basic demographic information like age, race, gender... and that's it. For example, if they are running a newspaper ad, they may only provide general demographic information for their subscribers.

For marketers to find out how people are finding them or what they think of their ad, digital marketing is key. This is where digital marketing has great power and why traditional marketing might completely get diminished in the upcoming years.

Friday, 25 May 2018

SEO Trends to Look for in 2018

Needless to state as to how important the Search Engine Optimization has become! Regardless of the fact whether it is a business website or a personal website, the website design and development process must be top notch. With every day growing market and changes there are changes in the SEO elements too.

SEO Trends 2018

It's been quarter of 2018, and the market is already trending with its new trends. It will be great to understand how useful these trends are and what to expect from it.

Importance of SERP Features

Search engine results page plays a significant role in the ranking of the pages on the Search engines.  The SERP features help in revealing more information or context beyond the standard results of the display. They show the cleaner, accurate, relevant and helpful for users to get their piece of content. Thus, the recent SERP features have -

  • Adwords
  • Featured Snippets
  • Reviews and Tweets
  • Image Pack, Video
  • Shopping Results
  • News Block

The dawn of mobile -First Indexing
It remains no surprise that more than 50% of the users use their mobile for searches instead of desktops. The search engine optimization services will, therefore, pay heed to websites based on the mobile version of the content. The content displayed on the site, whether through mobile or desktop, must remain the same. Using structured data, ensuring proper “href lang” tags exist, checking mobile usability with search console, etc. will help in getting a friendly and responsive website design.

The existence of featured snippets
By adding highlighted snippets, it adds more weight age to the site. Search Engine Optimization Company will agree that presently, 10% of the traffic that features snippets ranks the top in the listing page.

The loom of voice search
There are more than 50% of users who use voice search on a daily basis to avoid wasting time on typing. It is changing the online shopping experience too. It demands the business websites on infusing a conversation speech or question format content on the blog page or social media page or a Frequently Asked question page for better user experience. Many search engine optimization Company in India use Rank tracker to help in researching questions that a user is likely to ask.

Engaging users with useful content
2018 will look forward to link-worthy and user-driven content that makes sense for the audience and gives them relevant answers to their questions. 1500 words or more are expected to perform better as they draw more attention of the users and seek high ranks in at the search engines. Such pages receive more top backlinks and social shares too.

Hyperlocal to take off soon
The idea to target customers based on physical proximity is going to be the trend of 2018. This may require expertise from an SEO Company to target hyperlocal words more and optimize for local relevant appearances.

Interactive Smart Speaker
These are the speakers that are activated by voice and provide the result as per the spoken search. Users get to interact with the activated sound. It is going to benefit the sales of the site and thereby increase in generation of the revenue. CreativeClick, SEO Company in Indore, India provides brand positioning and engagement by using creative designs and using the integrated approach.

Final Thoughts

Gone are the days when SEO design of the website was thought as a onetime investment. These days the demand is for quality Search Engine Optimization Services and the SEO companies who can deliver the right output. From a business point of view, getting the right SEO professionals is imperative. Many SEO companies provide innovation, integrity, efficiency in the website design and make changes accordingly. CreativeClick is occupied with latest technologies to help you. With the cut-throat competition, it is evident to fulfill the trends of 2018 or call yourself an old school student!